Outreach & Messaging System (OMS)
One campaign, one message, many conversations.
OMS is how the campaign talks to people at scale without losing message discipline. Approved messages go out by SMS, WhatsApp and voice to segments defined in the SRS. Every send is logged, so the campaign knows who has heard what.
What OMS does
- Multi-Channel Delivery
- Reach supporters by SMS, WhatsApp or voice from one composer.
- Audience Targeting
- Send to a segment defined by territory, issue or engagement rather than to everyone.
- Message Approval
- Route drafts through an approver before anything leaves the campaign.
- Delivery and Response Tracking
- See what was delivered, what was read, and what came back.
- Template Library
- Reuse approved wording so field teams are not improvising the campaign's voice.
Campaign Operations. The daily work of building and moving support.
Works with
- Supporter Relationship System — The memory of the campaign.
- Campaign Intelligence Centre — What should we do next, and why.